Kay Consulting Ltd.

Kay Consulting brand manual logo design Kay Consulting greyscale logo designs Kay Consulting photography and logo design inspiration
Client

Colin Kay, Director of Kay Consulting Ltd.

Category
Branding, Illustration, Photography
About This Project

Kay Consulting Ltd. specialises in agricultural consulting, farm dairy effluent systems, resource consent applications, quality management systems (ISO-9001), and other rural systems. They are also compliance assessors.

 

Important requirements for the new brand would be that it looked “agricultural” and trustworthy, while maintaining a sense of approachability. Although located in Taranaki, Colin – our client, travels to other regions to consult in a professional capacity so this┬ámeant nothing visually linking his business to Taranaki would be suitable – no Mountains! It was very important to emphasise the eco-friendly aspects of Colin’s business.

 

The Kay Consulting Ltd. brand plays on the idea of flow. This is represented with a structured-squared droplet shape is used as the main graphic element. The different rendering consists of 3 gradients and texture reminiscent of technical diagrams. The three textures represent earth, foliage, and atmosphere.

 

Colours were inspired by photographs of farmland that Colin provided, and these were shifted to a higher, lighter key to ensure the design┬ádidn’t start to look dark and heavy. The logo is paired with a solid yet friendly typeface set in a softened grey. A selection of custom photographs representing the land, water, earth, and air were taken and post-processed. These are to be used as an additional branding element alongside the logo.

 

We have been pleased to craft a brand for Kay Consulting and we love supporting other Taranaki business folk.