Colin Kay, Director of Kay Consulting Ltd.
Kay Consulting Ltd. specialises in agricultural consulting, farm dairy effluent systems, resource consent applications, quality management systems (ISO-9001), and other rural systems. They are also compliance assessors.
Important requirements for the new brand would be that it looked “agricultural” and trustworthy, while maintaining a sense of approachability. Although located in Taranaki, Colin – our client, travels to other regions to consult in a professional capacity so this meant nothing visually linking his business to Taranaki would be suitable – no Mountains! It was very important to emphasise the eco-friendly aspects of Colin’s business.
The Kay Consulting Ltd. brand plays on the idea of flow. This is represented with a structured-squared droplet shape is used as the main graphic element. The different rendering consists of 3 gradients and texture reminiscent of technical diagrams. The three textures represent earth, foliage, and atmosphere.
Colours were inspired by photographs of farmland that Colin provided, and these were shifted to a higher, lighter key to ensure the design didn’t start to look dark and heavy. The logo is paired with a solid yet friendly typeface set in a softened grey. A selection of custom photographs representing the land, water, earth, and air were taken and post-processed. These are to be used as an additional branding element alongside the logo.
We have been pleased to craft a brand for Kay Consulting and we love supporting other Taranaki business folk.